There are many ways to promote a business. Some people utilize digital marketing campaigns in the hopes of generating awareness of their brand. Others, at least according to the good folk at Full Tilt Direct, prefer a more traditional approach and might focus on a postcard marketing campaign instead.
Nevertheless, some companies spend a bit more money on promoting their business and invest heavily in branded items that they can hand out to consumers at events such as trade shows or donate as prizes.
Branded promotional products are a powerful way to generate brand awareness but they can be expensive, especially if a company goes for high value items. Below are some of the more popular promotional products given away by companies for free.
Food and Drink
Some companies will take advantage of holiday seasons such as Christmas, Halloween, and Valentine’s Day to get food and drink items branded with their company logo. It might be festive candies for Halloween, or large food and drink hampers to send to big companies at Thanksgiving or Christmas.
Desk Toys
A quirky desk toy branded with a company’s logo is a great idea. Fun novelty items that sit on an office desk can help to relieve stress, provide pleasure, or even offer inspiration. Think of toys like mini Rubix cubes, fidget spinners, stress balls, or Newton’s cradles.
Mugs or Drinks Bottles
A mug is a useful promotional gift that is guaranteed to increase brand awareness every time the recipient enjoys a hot drink. And with more and more people keen to stay hydrated during the working day, branded drinks bottles are a great idea too.
Tote Bags
Due to the shift to environmentally friendly products, many companies know the benefit of providing branded tote bags that customers can reuse again and again. When made from recycled cotton, it is even more eco-friendly. Furthermore, every time the individual uses the bag, it will be like free advertising for your company.
Umbrellas
Branded umbrellas are also a form of extended free advertising. Each time someone puts the umbrella up, whether at a child’s soccer game or when out shopping, your business brand will be on display for all to see.
Pens
A branded pen is a useful product to give away, particularly at trade shows where it is likely to get used as soon as it is received. When branding pens, avoid the cheapest products and go for those with features such as rubber grips or soft-touch bodies that will make them memorable.
Power Banks
Let’s face it, we’ve all had times when our smartphones are about to run out of charge and we need to send or receive an important work email. Access to a power bank would instantly solve this problem, but most people don’t think of carrying them with them. By providing branded power banks to customers, you will be ensuring they have access to power as and when they need it. Your logo front and center on the power bank will increase brand awareness.
Summary
Creating brand awareness is not always easy, but it is important. There are many ways to promote your business, including social media marketing campaigns and direct mail campaigns that involve things such as postcards, brochures, or flyers.
Nevertheless, for companies that have a larger budget for brand awareness, promotional products may be the way to go. There are many different products that companies can brand and give out at trade shows, mail to customers, or donate as prizes including food, drink, desk toys, power banks, umbrellas, pens, and bags.
